If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. He has a number of resources that you can have a look at as well.
When it comes to blogging, more and more bloggers are offering white papers as they:
- Demonstrate expertise in a subject
- Provide opt-in subscribers that you can market to in the future
- Begin and/or continue a relationship that may result in a sale (depending on the blog)
- Allow people to read your material offline
Do you think that adding white papers to your business blog is a good idea? I know that Better Business Blogging has an easy to find sign up for their free white papers. That seems to be successful. This is something that I might experiment with.
Update 11/19/2006: Check out the blog: Marketing Interactions. It's a great example of how blogs can use white papers.
Chad H.
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2 comments:
Hey Chad - Thanks a bunch for mentioning my blog! White papers and blogs can be tied together nicely. I think not too many folks have caught onto this. However Stephanie Diamond uses one on here blog - see http://stephaniediamond.typepad.com/marketingmessage/
She calls it an ebook, but is really a white paper.
Keep up the good work!
Mike
Thanks for the tip. Stephanie has an interesting blog! I've added your blog to my blog roll.
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