Saturday, August 19, 2006

Email benchmark open and click-through rates

Looking for stats to benchmark your email open and click-through rates? Check out Emarketer's E-mail Benchmark rates. It's important to note that these are total opens and click-throughs and not unique click-throughs.

It's also significant to note that the study has found that behavioural targetting has led to a higher success rate. If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes.

E-marketing keeps changing - make sure you're not left behind!

Chad H.

PS - This was run by Harte-Hanks so I'm not sure how credible the data is. Seems a bit high.

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