Friday, September 08, 2006

Integrated marketing campaigns using YouTube!

Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube, added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Maybe, but if you're going to spend the money on that 30 second TV spot, mind as well get the most out of it by fully integrating the concept across all of your marketing channels.

Check out the video below from Notice how it's not only frickin hilarious but has a message to push you to their website to buy their stuff. This obviously isn't something new but I did stumble on this from YouTube which is definitely a new way to access marketing messages.

Don't have enough money for a TV ad? Simplify this. You can still create that video but ensure that it's high quality so you can post it on the YouTubes and other video venues as well as posting on your site and blog as well as linked from other sources such as email. Keep all options open.

For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. While you may have different objectives, it doesn't hurt to add links to a cool new ad or perhaps a button advertising an upcoming webinar or new download. As long as it's all related and adds value to the user experience, it's all good. The above video is definitely a gem. Wonder if these types of concepts will become more prominent in B2B? What do you think?

Chad H.

Found an article on ClickZ regarding integrated marketing campaigns using direct mail and email.

PS - Just found this article called "How multiple channels help refine its Internet game plan" which means I'm not the only one that spotted this great marketing job that these gusy are doing.
PPS - video advertising on the net is really taking off. Wait for Google AdVideo. I'm sure it's almost ready to go.

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