Sunday, July 23, 2006

Linking blogs and newsletters together

While blogs and newsletters seem different, Mark White over at Better Buisness Blogging points out ways that you can leverage both newsletters and blogs in your marketing efforts. His ideas include:

  • Advertising yoiur newsletter on your blog
  • Use content that was created in your blog on your newsletter (this one was brilliant). You could even re-purpose blog content for other purposes.
I would also recommend:
  • Driving people to your blog to discuss an article in your e-newsletter
  • Forshadow newsletter articles on your blog by using cliffhangers. For example "Google is headed for its downfall... Tune into September's upcoming newsletter - subscribe now!"
This is just the beginning! Do you have any ideas?

Chad H.

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