Sunday, November 19, 2006

Have you Thanked Your Customers Today?

Are you saying to yourself "it's another day and I have so much to do with so little time?". I think we're all saying that so don't worry. Here are two words that you can say that are easy and will go a long way "Thank you!".

We sometimes forget that our customers are the lifeblood of any organization. Al DiGuido is his ClickZ article "The Power of "Thank You" explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. He sees email as the optimal technology to do this by using transactional emails. If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer.

You can take this concept further. Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. Your customer service team should end each conversation with a "Thanks for calling and feel free to call again with any concern that you have". You can even have them send a quick follow up email with a thanks and here's how to get a hold of me. Why not add their picture to the email and really make it personal? Some companies add their sales rep's pictures to their email, why not customer service?

For all of us bloggers it's imperative that we thank all of those people out there that have either left a comment on your blog or linked to your blog. I regularly try and go out and seek those bloggers that have linked to my blog to see what they are writing about and leave a comment.

Give thanks to those that have helped make you what you are and don't ever forget them.

Chad H.

PS - I'm going to go thank my wife for allowing me to buy a 40' plasma.
PPS - Thanks for reading this blog and all of your comments
PPPS - Thanks www.caror.org for that great image above

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