Wednesday, May 07, 2008

Preventing incorrect email addresses

Do you have a lot of bounce backs in your database? Keeping your data clean is a top priority for the marketers I speak with. I was just reading a good article on Marketing Sherpa that outlines "4 Ways to Fix Misspelled Email Addresses". I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process. A simple modification to this is to serve up a confirmation page after the registration that includes the email address that the person just entered in large letters. The content would be something like this:

Here is the email address you entered:
Is that correct? If it isn't, please update your profile (link to a profile page)

This is fairly easy to implement as a solution depending on your system and is something I'm going to recommend for clients to at least test out on a few landing pages. If visitors click on that update your profile link and update their email address, you'll know you're on to something. You can also sleep better at night knowing that the you're getting more out of your marketing campaigns as the data that enters in your system is correct.

Chad H.

1 comment:

Anonymous said...

I would have to agree with your suggestion. This will prevent confirmation emails from not reaching the recepients.



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