A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out:
- On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted out. Perhaps you were sending too many emails or they weer no longer relevant to this person.
- Have an email preference page in which the person can opt-out of say your webinar invites but still get your newsletter.
- Have additional contact information - link to customer support, a 1-800 number
Technorati tags: clickz, email marketing, e-mail unsubscribe, e-mail marketing