A "successful" email newsletter

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: http://www.imediaconnection.com/content/8912.asp it states that IBM uses the ever popular video newsletter called ForwardView. Has anyone actually heard of this (please let me know)?? Of course IBM could afford this but could the everyday marketer really afford to create videos?