I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. Great article but then at the end I realized that the site had changed! I emailed Marketing Sherpa and asked the obvious question "Why did it change and why didn't you tell us that?"
Anne is very classy in her next email, she sent out an article that explained that she really didn't know why. I like Marketing Sherpa becuase it's real and the stories are interesting.
C.
PS - She claims she has a blog yet I can't leave a comment so this isn't a real blog in my books.
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