The concept of Anything Goes Marketing is simple: Don't let theories or best practices restrict you when it comes to marketing - specifically B2B marketing. We all know that in marketing, anything goes and if you don't, it's time that you did. Expect to find tips and tricks to improve your online marketing skills and some harsh comments for poor campaigns, articles and posts that I come across - beware!
SEO (search engine optimization) spending as a percentage of paid search is decreasing as reported in Marketing Sherpa's new "Top 7 Search Marketing Insights for 2005". SEO went from 12% to 10% of paid search from 2005 to 2006. Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor.
However, SEO did provide the best ROI as rated by marketers - better then paid search and house email marketing.
I encourage you to check out the rest of the report if SEO floats your boat.