SEO is decreasing

SEO (search engine optimization) spending as a percentage of paid search is decreasing as reported in Marketing Sherpa's new "Top 7 Search Marketing Insights for 2005". SEO went from 12% to 10% of paid search from 2005 to 2006. Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor.

However, SEO did provide the best ROI as rated by marketers - better then paid search and house email marketing.

I encourage you to check out the rest of the report if SEO floats your boat.

Chad

Tags: Marketing Sherpa, SEO, Search Engine Marketing, SEM, paid search