Sunday, October 08, 2006

Simplify Your Landing Page, Increase Your Conversions

It's really tempting to dump all sorts of tidbits of info on your landing pages to try to convince web visitors to fill out your web forms. However, I test by demonstrated that a more simplified landing page had a better success rate in their article on ImediaConnection called: Use Single-Column Format and Up Revenue. Not convinced? Check out the stats:

What about blogs? Do you think they have too much garbage content besides the main blog posts? This content is obviously there for a different purpose but does it really add to the blog?

Chad H.

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