The concept of Anything Goes Marketing is simple: Don't let theories or best practices restrict you when it comes to marketing - specifically B2B marketing. We all know that in marketing, anything goes and if you don't, it's time that you did. Expect to find tips and tricks to improve your online marketing skills and some harsh comments for poor campaigns, articles and posts that I come across - beware!
It's really tempting to dump all sorts of tidbits of info on your landing pages to try to convince web visitors to fill out your web forms. However, I test by MarketingExperiments.com demonstrated that a more simplified landing page had a better success rate in their article on ImediaConnection called: Use Single-Column Format and Up Revenue. Not convinced? Check out the stats:
What about blogs? Do you think they have too much garbage content besides the main blog posts? This content is obviously there for a different purpose but does it really add to the blog?