Monday, October 08, 2007

Your Reply To Email Should Allow Me to Reply!

I just wrote a post, went for my run and checked my email again. I realized that I have a ton of unopened email from MarketingVOX. I get daily emails from these guys which help me keep up on the latest but you know what, I can't keep up with it and it's mostly just too many details that I am not interested in. I gave up and I unsubscribed as I had no other choice.

I figured, hey, I'll take an extra minute and write them the following email:
"Daily emails are too much. Can you make it weekly and perhaps categorize some of this? I've unsubscribed - too much clutter."

I thought I was being nice here and providing some free advice. I did receive an immediate response from them but not the one I wanted:
This is an automatically generated Delivery Status Notification.

Delivery to the following recipients failed.

news@marketingvox.com



I consider this to be BS and an email worst practice. If you have a reply to email address:
a. make it a real one
b. have real people checking it regularly for useful requests that come through

Hey MarketingVOX! I still want your emails - just make them weekly!


Chad H.

4 comments:

Steve Mills said...

It doesn't fill you with confidence when the reply email is a bogus address does it. I suppose it does stop them getting a reverse flood of spam though

Chad H said...

Thanks for the comment Steve. I guess you need to weigh the cost of keeping and acquiring my email address to dealing with spam. We'll see how it works out for them. I can tell you that I'm happy not to get my inbox full of their daily emails anymore.

Angela Natividad said...

Crap, I wish I'd seen this sooner.

Hi Chad, I'm the editor at MarketingVOX. Sorry about being all spam central. I'm working on getting the news@marketingvox.com email sent to an actual box that gets checked.

Two weeks ago we launched something called the "Watershed Weekly," which is a weekly newsletter composed of the week's top stories from MediaBuyerPlanner, MarketingCharts and MarketingVOX.

If this is something you'd prefer, visit MarketingVOX and pop your email in the upper right-hand corner. In the window that follows, you'll have the option of specifying which newsletter you want.

--Angela

Chad H said...

Hi Angela - thanks for taking the time for posting your comment and listening to the blogosphere. I finally got around to subscribing as you suggested. Here's my issue - why did I need to first sign up for MarketingVox's Daily email again. Now I have to unsubscribe to this yet again (not that I don't like the content, I just don't want it or need it daily)!? :) This process should be easier if I just want the weekly email - just a suggestion!

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