Subject lines that work

Good post on how to write subject lines with examples from Adrian Singer over at software projects.

Here are his four main characteristics of how to write a successful subject line:
#1. It needs to reference something you know about

#2. It needs to be something that is important to you

#3. It needs to have an expiration or urgency factor

#4. It needs to be something you yourself can act upon

Here is his top example: Your Mortgage is late. Pay today to avoid a penalty

Thanks Adrian,

Chad H.

Tags: email marketing, writing subject lines