Saturday, October 27, 2007

I have a new job... in viral marketing

No, I haven't left my current job. I've added a second job working for the Dundler Mifflin Infinity team, Sudbury Ontario Branch. I'm not joking!

I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. My first task was adding that nice banner ad over there. Go ahead and give it a click. You use paper, don't you?

If you watch the show The Office on NBC like I do with my wife most weeks, you'll understand what Dundler Mifflin is all about. This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). NBC has created an entire online campaign to build on the theme of the actual episodes. This includes all of the web 2.0 mix such as social networks, videos etc... What I liked about this site is that they really make you feel part of the team and it really isn't all that difficult to participate. By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant! In addition, "applying for a job" was a snap. Online "branches" from across the globe compete against each other. For this week's task, the branch with the most clicks, wins. Go Sudbury branch!

What is more important is the passion you see on this website. These people really are Office fanatics. Depending what type of business you're in, you may have your own fanatics - these are people that love your product and/or services. Think about ways that you can harness this passion so it's not just your company evangelists who are spreading the word about the great things that you do but it's your customers doing this for you.

Any other Office fans out there?

Chad H.

PS - I added The Office theme music myself (wasn't part of the task). Just click play above.
PPS - I'm serious about clicking on the banner ad. Do you want me to get fired on my first day?
PPPS - Notice how NBC uses query strings on the banner ad links. This is similar to my recent post on closed loop marketing. You need to see the post and click on the banner above to better understand what I mean

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