The concept of Anything Goes Marketing is simple: Don't let theories or best practices restrict you when it comes to marketing - specifically B2B marketing. We all know that in marketing, anything goes and if you don't, it's time that you did. Expect to find tips and tricks to improve your online marketing skills and some harsh comments for poor campaigns, articles and posts that I come across - beware!
According to Veronica Brown over at the Content Factor, I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. This is based on my blog post called: Where Do Your Email Newsletters Go? Email Heaven? Becuase I did publish my blog post first on this subject, I'm taking full credit for this - yeah baby!
PS - Ok, the term blogletter has been used for many purposes but it seems that this was the first time it was used for this purpose - prove me wrong!