- Advertising yoiur newsletter on your blog
- Use content that was created in your blog on your newsletter (this one was brilliant). You could even re-purpose blog content for other purposes.
- Driving people to your blog to discuss an article in your e-newsletter
- Forshadow newsletter articles on your blog by using cliffhangers. For example "Google is headed for its downfall... Tune into September's upcoming newsletter - subscribe now!"