Wednesday, May 03, 2006

Did you find the Ex-Spot? Consumer-Generated Media

Herre's a good article on Click Z about how to create a good "consumer-generated media" campaign. What is a CGM? Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business. How can you turn these people into advocates and help the spread the message about the great work you are doing? Besides using feedback forms on your website and search as Click Z suggested, perhaps you can use blogs, third party review sites (eg: sites that you partner with), or an email a friend feature.

Do you have any other ideas on how to do this using online means?

Chad H

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