Monday, November 27, 2006

Free Online Marketing Tools for Marketers

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! Here are a few of my favourite tools from his website:

Paid Search and Organic Search

  • Spyfu: Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it. You can also see the copy of the ads they are using and what the organic search results are.

    In addition, you can see the additional paid search terms that competitors purchased and how much they are spending on paid search. This stuff is gold! Go there right now and type in the name of your company and see what happens. The data can be a bit out of date so don't use it to look for terms that others may not have purchased just yet. It would be interesting to see how the results compare to Wordtracker
  • URL Trends: Use URL Trends to find out how many sites are linked to your site as well as how many sites you link to. You can also see your page rank and how many search results you produce on the major search engines. This is great if you want to keep benchmarks on how your SEO efforts are going.
  • Marketleap Link Popularity Check: Compare your site traffic to your competitors. You can also look at benchmark graphs and compare your site to your competition.
  • SearchSpell Typo Search: Want to know if people search for your company or your products but make spelling errors? Use this tool and it will let you know what are the top typos for the keywords you enter.
  • Keyword Suggestion Tool: Find out how many times each of the keywords & phrases you enter has been searched on so far this month in the major search engines. It allows you to compare a few different search phrases.
  • Yahoo Keyword Selector Tool: Tells you how many times a keyword was clicked on. This is not as accurate as Wordtracker as it focuses on paid search only and not organic search
  • Web Site Keyword Density Tool: This tool tells you if certain keywords appear enough or too little on your website. This seo tool also returns the ratio of your keywords to your body count.
  • SE-Tools: Type a web page address and SE-Inspector will check its title, meta tags, text, url, link popularity and keyword density. SE-Spider will allow you to see how the search engine spiders crawl your pages and follow your links.
  • Yahoo CPC ROI tool: Calculate the ROI from your cost per clicks vs. sales generated.
  • Keyword Difficulty Check: Determine if it's worth it to go after certain keywords. Tool will tell you how difficult it is to get into the top ranked sites for keyword(s).
  • Lycos Top 50: Get an idea of which keywords are hot
  • Google Keyword Tool: Makes recommendations on additional popular keywords. Shows your competition and search volume. I would trust Wordtracker over this tool.
  • Google Conversion Tracking: This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns.

RSS Feeds

  • Feed Advisor: If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. It will tell you how many people have subscribed to the RSS feed. This type of social ranking provides the RSS feed with added credibility and helps you navigate amongst the millions of feeds out there.

Survey Tools

  • Sample Size Calculator: Tells you how many survey respondents you need to generate a meaningful results.
  • Question Pro: Allows you to create two free surveys for 100 respondents. This is an ASP model survey tool that has some excellent features. It's advanced tool also integrates with Salesforce.com
  • SurveyMonkey.com: SurveyMonkey also provides a free basic survey tool which is limited to a total of 10 questions and 100 responses per survey. You can purchase a more advanced tool on a per month basis.

Email Marketing Tools

  • Content Checker: This free tool will check the content of your email and provide feedback on how you can reduce the chances that it will hit your receipients spam box. They've incorporated SpamAssassin's™ rules.
  • EzineCheck: This tool also provides feedback on any issues with your email that will increase the chances that it will be labled as spam.

General Marketing Tools

  • Give to Get Marketing Calculators: Includes calculators for small businesses to calculate ROI, marketing results, and website visitor value.
  • Calculate marketing ROI with the Marketing Lead Calculator: Calculate marketing ROI with this interactive spreadsheet by B2B sales and marketing expert Mac McIntosh. It is designed to help B2B sales and marketing professionals determine the realistic number of marketing touches, inquiries and qualified sales leads needed in order to meet your company's sales revenue objectives.
  • Web Page Analyzer: Track how quickly your page loads and provides recommendations on improving page performance.
  • ZoomInfo: Looking for contact information for a company? Before spending xxx number of dollars, try using ZoomInfo. It's a service that has collected data on people from information gathered on the internet
I hope you enjoyed these. Thanks again to Larry Chase and I encourage everyone to sign up for his newsletter. Let me know if I've missed any great links that should be added.

Chad H.

7 comments:

Chris Brown said...

Chad:

Great Post! I'm adding your blog to my Branding and Marketing blogroll.

Chris

Chad H said...

Thanks Chris - Thanks for visiting and I'll be sure to check out your blog.

Rob said...

You can also try the KeywordDiscovery.com keyword research tool which offers a free trial and similar (monthly and yearly) subscription options like WordTracker. Key difference is that KeywordDiscovery has a much larger keyword database and provides historical data for the past 12 months for every keyword.

Chad H said...

Thanks for the great link Rob!

Idea Guy said...

Wow Chad this is a complete list.

I am on online marketing and am sure this i a great help.. Thank you so much.

Regards to you

Chad H said...

Thanks Stu and congrads on getting engaged.

michelle said...

For your keyword research try using KeywordSpy.com - a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.- http://www.keywordspy.com/

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