The book is broken down into the following sections:
- Content Strategy
- Demand Generation
- Lead Management and Nurturing
- Social Media
- Events & Tradeshows
- Sales Operations
- Customer Loyalty & Retention
The Modern Marketing Field Guide is Groundbreaking
Because the book is a compilation of mostly blog posts, it's a bit of a mishmash of content that can be jarring at times. Matt may have been in a rush to get this content out to the public and before long, the content may be obsolete. It's easy to see past this as the content provided by true industry experts who have been there and done that is just too good. If you are a B2B marketer, you will walk away with at least five ideas you can incorporate into your current marketing plans today.
I could keep going here but I want to encourage you to experience this for yourself. There are too many nuggets in this book from getting the most of webinars and marketing automation to advanced marketing metrics that you should be tracking. I highly recommend that you get a copy of this book today or download the free version.
Please Note: I did receive a complimentary copy of this book but I have no financial incentive to write a positive or negative review. From someone that has worked with many of the best marketers around the world for over 10 years I do feel I'm qualified to provide a through review.