This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. The tools is called www.trendpedia.com. I liked this site because it graphically represented the trends on a timeline and allows you to drill into them to see the actual blog posts. The home page also contains data on the most popular comparisons.
Here are a few comparisons I had fun with:
- Oracle vs. SAP
- Visa vs. Mastercard vs. American Express
- BMW vs. Mercedes
- Peyton Manning vs. Eli Manning
- Brad Pitt vs. Angelina Jolie
This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach.
PS - a new source to look out for when tracking your brand is Linkedin.