Is your Company Being Blogged About?

Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll!

This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. The tools is called www.trendpedia.com. I liked this site because it graphically represented the trends on a timeline and allows you to drill into them to see the actual blog posts. The home page also contains data on the most popular comparisons.

Here are a few comparisons I had fun with:

• Oracle vs. SAP
• Visa vs. Mastercard vs. American Express
• BMW vs. Mercedes
  
• Peyton Manning vs. Eli Manning
• Brad Pitt vs. Angelina Jolie

Try comparing your company versus your competitors and drill into the peaks to get a better understanding of why their was a high amount of chatter on a certain day. What are the trends? How is your company being represented when compared to your competitors.

This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach.

Chad H.

PS - a new source to look out for when tracking your brand is Linkedin.