tag:blogger.com,1999:blog-25332113.post1592826682594477670..comments2024-01-14T08:00:23.004-05:00Comments on Anything Goes Marketing: Email Marketing Gone Wrong - It's not the 1990s AnymoreChadhttp://www.blogger.com/profile/03192337361852995222noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-25332113.post-57373772646929733552009-02-22T12:12:00.000-05:002009-02-22T12:12:00.000-05:00@Louise - agreed! Thanks for stopping by.@Louise - agreed! Thanks for stopping by.Chadhttps://www.blogger.com/profile/03192337361852995222noreply@blogger.comtag:blogger.com,1999:blog-25332113.post-12092577833270416282009-02-18T07:27:00.000-05:002009-02-18T07:27:00.000-05:00Hmmm.. interesting post for sure!I am just steppin...Hmmm.. interesting post for sure!<BR/><BR/>I am just stepping into the world of email campains but even I, a real newcomer wouldn't send just images. <BR/><BR/>While some of their mistakes may be overlooked for a small operation, I do believe Shopper's should be employing someone with the foresight to ask for age, gender etc. or at the very least make their campaigns appeal to everyone. AND Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-25332113.post-73245056878846575072009-01-25T11:34:00.000-05:002009-01-25T11:34:00.000-05:00Thanks for your comment Carson. I liked your persp...Thanks for your comment Carson. I liked your perspective on the word "free".Chadhttps://www.blogger.com/profile/03192337361852995222noreply@blogger.comtag:blogger.com,1999:blog-25332113.post-48128239218372373742009-01-24T01:19:00.000-05:002009-01-24T01:19:00.000-05:00Maggie - thanks for your comment and the link. Tha...Maggie - thanks for your comment and the link. That's a great Costco newsletter. Great point on the family concept. I would be interested if Shoppers took this into consideration. I doubt it. :)Chadhttps://www.blogger.com/profile/03192337361852995222noreply@blogger.comtag:blogger.com,1999:blog-25332113.post-43767678847300046732009-01-24T01:03:00.000-05:002009-01-24T01:03:00.000-05:00Chad, great topic. Thanks for posting the analysis...Chad, great topic. Thanks for posting the analysis of the email. I agree, I think it's almost comical that people still send image only creatives. The funny thing is that I still see marketing professionals develop these all the time. <BR/><BR/>Whenever I've been asked to deliver them, I refuse because it's a total waste. Instead I recommend a combo use of content with supporting images. I've Carson Poppengerhttps://www.blogger.com/profile/08878200486847933888noreply@blogger.comtag:blogger.com,1999:blog-25332113.post-49288002471972661282009-01-23T01:45:00.000-05:002009-01-23T01:45:00.000-05:00Great tips Chad! Personalizing emails does take a ...Great tips Chad! Personalizing emails does take a bit more time to create but results in better response rates. Like you said, women's beauty products for guys? The only way I'd see this work is if they didn't ask for your gender and only know your past purchase history. Because many families share just 1 store card, they may not be able to tell the gender of enough of the people on their list toAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-25332113.post-49313210342107255022009-01-22T22:47:00.000-05:002009-01-22T22:47:00.000-05:00Matt - I appreciate your comments. I stand correct...Matt - I appreciate your comments. I stand corrected about #1. In regards to #3, I never saw the text "Almost Anything in the store". I was too turned off by the image of beauty cream. You know what they say about first impressions. In regards to #4, I guess I misunderstood that. Is it my bad? Perhaps. I believe it wasn't all that clear. In any case, what a waste not to have an image of that sizeChadhttps://www.blogger.com/profile/03192337361852995222noreply@blogger.comtag:blogger.com,1999:blog-25332113.post-32167326593279253332009-01-22T11:33:00.000-05:002009-01-22T11:33:00.000-05:00I think your being a little hard here... it's not ...I think your being a little hard here... it's not perfect but it's not as bad as your claiming.<BR/><BR/>1 - Free is not as Taboo as your making it out to be. It works well in many cases to drive response and is only a small part of the rules for delivering email. Subject starts with "Free" is only a 0.286 in SpamAssassin - hardly a large bump.<BR/><BR/>2 - I agree bad use of image best Anonymousnoreply@blogger.com