B2B marketers will focus their efforts – and dollars – on in-house email marketing, SEO and social media this year, according to recently released survey results.
Research firm Software Advice kicked off the 2012 B2B Demand Generation Benchmark poll last fall. Their goal was to provide marketing professionals benchmarks to compare their lead generation performance to peers.
The survey asked questions about the effectiveness of various channels, offers and content for lead quality and volume. Experts also queried marketers about their spending priorities in 2013, both over all and by channel.
To help analyze these results, CRM Analyst Ashley Verrill interviewed Eloqua Marketing Programs Director Elle Woulfe. In this video, she discusses the survey group’s opinions bout the most effective channels for lead generation.
And below are the detailed results of our survey.