So You Think You Know Marketing Automation Part I
Have you recently rolled out a marketing automation platform like Eloqua, have you been using one for awhile, or are you considering one in the near future? Welcome to the party! It’s easy to think that once you have the basics configured you can set your platform on autopilot, concentrate on executing campaigns, and see the leads roll in. Of course, there’s this thing called “reality”... Read more
So You Think You Know Marketing Automation Part II
So you think you may know marketing automation, but in part I of this post we only started to outline the many different areas you need to consider. Configuring your marketing automation platform, then letting it collect dust is a risky strategy. There are too many environmental factors affecting your marketing strategy that you need to consider. Marketing automation provides the tools to adapt to changes occurring around you – it’s up to you to step up to the plate or be left behind. Read more
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